Clint Oram
Co-Founder, Brief
Clint co-founded SugarCRM and spent a decade naming a category in public against a larger incumbent. He writes the closing essay of the series, on the arc of the category and what it takes to name one.
Background
Clint co-founded SugarCRM in 2004 and spent the next decade naming a category in public against a much larger incumbent. He has run the operations behind a category-creation campaign before: the editorial discipline, the vocabulary that holds across a long publishing run, the difference between a product launch and an argument that compounds over time.
What he writes
Clint writes the closing essay of the Papers.
It steps back from the individual arguments and maps the arc of the category itself: how it formed, what it took to name it, and where it goes from here. It is the essay that bridges the Papers into what comes next.